Monday, January 25, 2010

Thomas Crapper expands

Salvo code dealer Thomas Crapper has signed an exclusive three year licensing deal covering the UK, USA and other International territories with the brand consultancy company Golden Goose. The brand specialists hope to launch a range of consumer products from toiletries and gifts to bathroom accessories and paper goods using the Thomas Crapper name and logo.

Golden Goose director Adam Bass said: “Thomas Crapper is a world renowned brand name that has very little presence outside of the sanitaryware business where it is sold through a small number of top end suppliers. The brand is ripe for development and we are already talking to a number of potential licensees. The brand name itself will enable us to come up with some great creative concepts that will be fun and firmly tongue in cheek.”

Brand Licensing blog

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