The Department for Environment, Food and Rural Affairs has recently launched a radio and print advert campaign aimed at promoting the three Rs - waste reduction, reuse and recycling.
The £800,000 initiative, entitled ‘Remember. Reduce. Reuse. Recycle', is being delivered as part of the government's Act On CO2 campaign. Environment secretary Hilary Mr Benn said, "Making better use of everything around us will really help us to tackle the impact our waste has on climate change, and save us money too. That's why our campaign is encouraging everyone to rethink what they might think of as ‘waste' and ‘recycling' - we can all do things like put our old sofa on Freecycle rather than taking it to the dump, or recycle our old mobile if we get a new one."
Although the scheme has been likened to WRAP's long-running Recycle Now campaign, a Defra spokeswoman said, ""It's quite different to Recycle Now which is quite a broad campaign. This is about making better use of everything. We are trying to look at all three Rs - moving it up the waste hierarchy. It complements Recycle Now and is not intended to replace that but moves the debate on."